The cattle enterprise on Manyara Ranch is managed by The Tanzania Land Conservation Trust (TLCT) and supported by the African Wildlife Foundation (AWF). They provide an insight into the importance of cattle to the Tanzanian economy and the local pastoralist community.
TLCT and AWF promote the improvement of cattle stock and use advanced breeding techniques aimed at producing a better quality of cattle for local markets. Feeding stations and a newly constructed market, both outside of the ranch area, are used for educational purposes to raise awareness within the pastoralist community. The project also helps in protecting the lion population. If a local pastoralist loses a cow to lions, AWF will give them a calf. The hope is that this will discourage the killing of lions by pastoralists in the future. Guests may visit the cattle enterprise and join the Maasai herders with their cattle.